Table of Contents
At Tripseed, we take your data privacy very seriously. This policy sets out how we process and protect the privacy of your personal information.
- Visit our website at https://www.tripseed.com
- Engage with us via sales, marketing, events, or through other related means.
The purpose of this policy is to explain in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it. If there are any terms in this policy that you do not agree with, please discontinue use of our services immediately.
As a travel business, we are required to use and disclose personal information in order to perform our business functions and activities. This may include meeting local government reporting requirements, making and managing travel arrangements on behalf of our customers, as well as other related functions.
What Data Do We Collect?
We only collect information about you if we have a reason to do so — for example, to provide our services such as, facilitating travel arrangements, to communicate with you, or to make our services better.
We collect this information from three sources: if and when you provide information to us, automatically through operating our services, and from outside sources. Let’s go over the information that we collect.
Information you provide to us
It’s probably no surprise that we collect information that you provide to us directly. In order to take advantage of most of our services, we typically process the following information:
- Basic information: Name, email address, residential and/or mailing address and telephone number.
- Service-specific information: If you are a Tripseed Affiliate we will ask for payment/bank details to pay out your commissions. If you are a registered travel agent we will require your business information such as company name, company address, company telephone number.
- Payment and contact information: If you buy something from us or earn revenue through your affiliation with Tripseed, we’ll collect information to process those payments and contact you. If you are a traveller booking through one of our affiliates and using Tripseed as the booking processor, you’ll provide additional personal and payment information like your name, credit card information, and contact information. We also keep a record of the purchases you’ve made. Tripseed Affiliates may also provide us with financial details to set up a payments integration, like the email address for your Stripe or PayPal account or your bank account information. If you participate in a revenue-sharing opportunity for your site, like the Tripseed booking platform, you’ll provide some additional information — for example, a tax ID or other identifier so that we can process payments to you.
- Business Profile: Some of our services collect additional information from you as part of creating a user/customer profile. For example, if you are a travel agent or tour operator we may add you to our customer relationship database using the information you provide us including your name, your employer, your job title or role, your contact information, your communications with us, your timezone and location information, and your company and team information.
- Credentials: Depending on the services you use, such as Tripseed Studio, you may provide us with credentials for your self-hosted website (like SSH, FTP, and SFTP username and password).
- Communications with us (hi there!): You may also provide us with information when you respond to surveys, communicate with us about a support question, or sign up for a newsletter like Trailblazer. When you communicate with us via form, email, phone, comment, or otherwise, we store a copy of our communications (including any call recordings as permitted by applicable law).
- Job applicant information: If you apply for a job with us — awesome! You may provide us with information like your name, contact information, resume or CV, and work authorization verification as part of the application process.
- Travel details: To operate most of our services we will also be required to process the information of travellers whether directly or with the traveller being your customer. Typically required information will be passport details of all travellers, loyalty/frequent flyer details, health information such as dietary requirements or any health issues. And any other details relevant to us to make your travel arrangements or required by our service providers (e.g. airlines, hotels, or other accommodations or tour providers). Please note that, when necessary for travel arrangements, we may collect personal information relating to a child of any age from a responsible adult, but we do not knowingly collect any such information directly from children.
Information we collect automatically
We also collect some information automatically:
- Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services — for example, when you use Tripseed.com.
- Usage information: We collect information about your usage of our Services. For example, we collect information about the actions that users perform on tripseed.com. We also collect information about what happens when you use our services (e.g., page views, document downloads, which Tripseed products you view/use, email opens, along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our services to you, get insights on how people use our services so we can make our services better, and understand and make predictions about user retention.
- Location information: We may determine the approximate location of your device from your IP address. We collect and use this information to, for example, calculate how many people visit our services from certain geographical regions.
Information we collect from other sources
We may also get information about you from other sources. For example, when a third-party books Tripseed services on your behalf which includes services to be used by you e.g. a family or group booking, or a trip booked through a travel agent or tour operator. In these cases, we rely on the authority of the person making the booking to act on behalf of any other traveller included in the travel arrangements.
In the case that you utilise Tripseed services on behalf of another person, you agree that you have obtained the consent of the other person for Tripseed to collect, use and disclose in accordance with this policy.
How and Why We Use Information
We use information about you for the purposes listed below:
- To provide our services. For example, to set up and maintain your account, facilitate travel arrangements, provide customer service, process payments, orders and bookings, and verify customer information.
- To ensure quality, maintain safety, and improve our services. For example, by providing new products and services. Or, for example, by monitoring and analysing how users interact with our existing products and services so we can create new tours, activities and features that we think our users will enjoy and that will help them create and manage travel bookings more efficiently or make our services easier to use.
- To book or otherwise arrange travel related products and services. For example, by providing you with up-to-date travel advice and/or assist you with booking travel and/or travel related products and services.
- To provide marketing related products and services. For example, by providing you with up-to-date marketing advice and/or assist you with marketing activities and/or marketing related products and services.
- To place and manage ads in our advertising program. For example, to place ads on our users’ sites and some of our own sites as part of our advertising program, and understand ad performance.
- To market our services and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have a particular plan with us or have been users for a certain length of time), advertising our services, analysing the results of our marketing campaigns (like how many people purchased a Tripseed product after receiving a marketing message), and understanding and forecasting user retention.
- To protect our services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of Tripseed and others, which may result in us, for example, declining a transaction or terminating services.
- To fix problems with our services. For example, by monitoring, debugging, repairing, and preventing issues.
- To customize the user experience. For example, to personalise your experience by serving you relevant notifications and advertisements for our services, recommending content through our newsletter and blog suggestions, and providing new stories through Trailblazer for your reading pleasure.
- To communicate with you. For example, by emailing you to ask for your feedback, share tips for getting the most out of our products, or keep you up to date on Tripseed; texting you to verify your payment; or calling you to share offers and promotions that we think will be of interest to you. If you don’t want to hear from us, you can opt out of marketing communications at any time. (If you opt out, we’ll still send you important updates relating to your account.)
- To recruit and hire new Tripseed team members. For example, by evaluating job applicants and communicating with them.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfil our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a booking; or
(2) The use is necessary for compliance with a legal obligation; or
(3) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information — for example, to provide and update our services; to improve our services so that we can offer you an even better user experience; to safeguard our services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our services; and to personalise your experience; or
How we share information
We strictly do not sell our users’ data. We aren’t a data broker, we don’t sell your personal information to data brokers, and we don’t sell your information to other companies that want to spam you with marketing emails.
We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below:
- Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.
- To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Tripseed, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.
- With your consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties when you authorise us to do so, like when you connected your site to a social media service through social login.
- Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services, or share a hashed version of your email address to facilitate customized ad campaigns on other platforms.
- Published support requests: If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to publish that request in order to clarify or respond to your request, or to help us support other users.
We show ads on some of our users’ sites as well as some of our own, and the revenue they generate lets us offer free access to some of our services so that money doesn’t become an obstacle to having a voice.
How Long We Keep Information
We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.
For example, we keep web server logs that record information about a visitor to one of Tripseed’s websites, like the visitor’s IP address, browser type, and operating system, for approximately 24 months. We retain the logs for this period of time in order to, among other things, analyse traffic to Tripseed’s websites and investigate issues if something goes wrong on one of our websites.
As another example, as part of our transparency commitments, we perform annual year-on-year analyses to provide valuable aggregated and anonymised market research to our users.
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our services for potential vulnerabilities and attacks.
You have several choices available when it comes to information about you:
- Limit the information that you provide: If you have an account with us, you can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services — for example, becoming an Affiliate member and earning commissions — may not be accessible.
- Opt out of marketing communications: You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.
- Set your browser to reject cookies: At this time, Tripseed does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Tripseed’s websites, with the drawback that certain features of Tripseed’s websites may not function properly without the aid of cookies.
- Request data deletion and stop using services: While we’d be very sad to see you go, you can stop using our services at any time. Please keep in mind that we may continue to retain your information after closing your account, as described in How Long We Keep Information above — for example, when that information is reasonably needed to comply with (or demonstrate our compliance with) legal obligations such as law enforcement requests, or reasonably needed for our legitimate business interests. Unless prohibited by legal restrictions, you may also send a request to us to delete all personally identifiable information held regarding yourself.
If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.
European General Data Protection Regulation (GDPR)
If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
You also have the right to make a complaint to a government supervisory authority.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (“CCPA”) requires us to provide California residents with some additional information about the categories of personal information we collect and share, where we get that personal information, and how and why we use it.
The CCPA also requires us to provide a list of the “categories” of personal information we collect, as that term is defined in the law, so, here it is. In the last 12 months, we collected the following categories of personal information from California residents, depending on the services used
- Identifiers (like your name, contact information, and device and online identifiers);
- Commercial information (your billing information and purchase history, for example);
- Characteristics protected by law (for example, you might provide your gender as part of a research survey for us);
- Internet or other electronic network activity information (such as your usage of our Services, like the actions you take as an administrator of a WordPress.com site);
- Geolocation data (such as your location based on your IP address);
- Audio, electronic, visual or similar information (such as your profile picture, if you uploaded one);
- Professional or employment-related information (for example, your company and team information if you are a Happy Tools user, or information you provide in a job application); and
- Inferences we make (such as likelihood of retention or attrition).
You can find more information about what we collect and sources of that information in the Information We Collect section above.
We collect personal information for the business and commercial purposes described in the How and Why We Use Information section. And we share this information with the categories of third parties described in the Sharing Information section.
If you are a California resident, you have additional rights under the CCPA, subject to any exemptions provided by the law, including the right to:
- Request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
- Request deletion of personal information we collect or maintain;
- Opt out of any sale of personal information; and
- Not receive discriminatory treatment for exercising your rights under the CCPA.
Other Things You Should Know (Keep Reading!)
Because Tripseed’s Services are offered worldwide, the information about you that we process when you use the Services in the EU may be used, stored, and/or accessed by individuals operating outside the European Economic Area (EEA) who work for us, other members of our group of companies, or third-party data processors. This is required for the purposes listed in the How and Why We Use Information section above.
You can ask us for more information about the steps we take to protect your personal information when transferring it from the EU.
Ads and Analytics Services Provided by Others
Ads appearing on any of our Services may be delivered by advertising networks. Other parties may also provide analytics services via our Services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. These technologies allow these third parties to recognise your device to compile information about you or others who use your device.
Third-party Software and Services
Visitors to Our Users Websites
Users control the content posted on their sites, so any disputes regarding content on a user’s site should be made directly to the site owner, through their “contact us” page, at an email address they provide, or by leaving a comment on the site.
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Where we place cookies
We set cookies in a number of different locations across our services. These include:
- On tripseed.com.
- In the administrative dashboards of our websites.
- On sites we host for our customers.
- On sites that use our embedded booking platform.
- In the emails we send.
Types of cookie
The table below explains the types of cookies we use on our websites and why we use them.
|Category of cookies||Why we use these cookies|
|Required||These cookies are essential for our websites and services to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate and perform account-related functions, store preferences set by users such as account name, language, and location, and ensure our services are operating properly.|
|Analytics and Performance||These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.|
|Advertising||These cookies are set by us and our advertising partners to provide you with relevant content and to understand that content’s effectiveness. They may be used to collect information about your online activities over time and across different websites to predict your preferences and to display more relevant advertisements to you. These cookies also allow a profile to be built about you and your interests and enable personalized ads to be shown to you based on your profile.|
Below are examples of the cookies set by Tripseed, with explanations of their purpose. Some of these cookies are set across our whole network, whereas some are specific to individual services (e.g. Tripseed Affiliates, Tripseed Studio, etc).
Please note that this is not an exhaustive list, but rather aims to be representative. Information about cookies that may be set by third parties, such as our ads partners, is below.
|__ssid||For processing payment and to aid in fraud detection.|
|country_code||Used in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country.|
Analytics and Performance
|wp-affiliate-tracker||Remembers the ID of the affiliate that referred the current user to WordPress.com|
|utma / utmb / utmc / utmt / utmz / ga / gat / gid||Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites.|
|ads||Tracks if a visitor has clicked an ad before.|
[September 9th 2021]: Initial Publication